X (Twitter)'s Paid Partnerships Policy has been modified to forbid influencer partnerships or paid content related to gambling promotions.

Elon Musk's social media company informed users, companies, and advertisers on February 18 that its sponsored partnership policies no longer allow gambling-related goods and services to be promoted. According to X, paid partnerships occur when a third-party brand offers incentives or payment to a user—like an influencer or content creator—in exchange for promoting their good or service.

Scope of Prohibited Compensated Content

All forms of "compensated content arrangements," such as influencer endorsements, affiliate contracts, brand ambassador agreements, and "free gifts" as promotional activities, are prohibited from being used in gaming campaigns.

The limited index now includes gambling.

Lotteries, social casinos, sports betting, and other gambling-related services are all viewed by X as being specifically prohibited for paid partnership advertising.

Gambling is prohibited along with other industries that are banned, such as financial services and cryptocurrency, tobacco and alcohol, pharmaceuticals and health supplements, adult material, and political and geopolitical campaigns.

What Counts as a Paid Partnership

Paid partnerships, according to X, are different from its regular platform advertising initiatives. The change clarifies that no sponsored promotion or agreement with influencers and their associated accounts may be used to promote gambling material.

Above all, disclosure

Using labels like "Ad" or "Promoted Content," the platform reaffirmed its usual advertising guidelines, which require that all postings from paid partnerships have "clear and conspicuous" notification of commercial intent on display.

It is still up to the creators to make sure that local advertising and X endorsement laws are followed.

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