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Drake’s Stake Streams: Luck or Advantage?

Drake’s Stake Streams: Luck or Advantage?

A Bloomberg Businessweek investigation reveals Drake’s unusually high win rate on Stake’s Easygo slots, sparking debate about influencer advantages in online casino streaming partnerships.

March 6, 2026
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Author Veer
Published March 6, 2026

Drake is well-known in the online gaming sector. The Canadian rapper often broadcasts his Stake online casino playing activities on the Kick platform.

Drake's feeds feature slot machine and table game action on a platform for which he has a multimillion-dollar partnership.

Although according to a recent analysis of some of his games by Bloomberg Businessweek, he wins more often than the typical player on the site. The rapper was compared to 500 hours of lottery play from 25 gamblers on Stake. Kick and Stake were co-founded by Ed Craven of Australia.

The 39-year-old had far greater luck than the typical athlete, according to the data. This was particularly true for slots created by Easygo Entertainment, the parent business of Stake.

According to Bloomberg Businessweek, "When he played Easygo slots, he won big four times as frequently as the average rate—the equivalent of once every 2,500 spins, compared with every 10,000 spins." However, he had an average victory percentage on third-party games. Additionally, Drake wasn't the only influencer who was extremely fortunate to host Easygo games on Kick.

Significant Benefits for Influencers

Bloomberg looked at streams in which Craven appeared as part of the probe. The five-time Grammy winner's fortunes changed after he spoke with Drake and recommended several games, going from being far behind to winning.